Midwest Dairy Association

New Handouts Share Recipes, Flavored Milk Facts with Fair-goers « Back

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August 10, 2011



A new free recipe book will be available to fair-goers, courtesy of the state's dairy farmers.
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SEDALIA, Mo. – Visitors to the Missouri State Fair can pick up two popular free items at the dairy building this season, courtesy of Midwest Dairy Association. A new recipe brochure featuring dairy and a flyer highlighting facts about flavored milk are free resources to fair-goers as they stop by the Gerken Dairy Center to purchase dairy treats, visit with dairy farmers, watch cow milking demonstrations or view the 600-pound butter cow.

The recipes in the Dairy Goodness brochure were contributed by the people behind the dairy products everyone enjoys – dairy farmers, and more specifically dairy farm moms. From breakfast to dinner, layered fruit and yogurt cup to baked zucchini ziti, each of the eight recipes comes from the kitchen of a dairy farm mom and carries her seal of approval.

For example, Missouri dairy farm mom Shannon Squibb’s recipe for cashew chicken dip uses non-fat Greek yogurt as a healthy alternative to mayonnaise and pairs well with fresh veggies or whole-wheat crackers. The brochure also highlights dairy nutrition, farm-to-fridge milk handling and the care taken by dairy farmers in producing wholesome products.

“Nothing beats the fresh, wholesome taste of dairy,” says dairy farm mom Squibb of Clever, Missouri. “The recipes taste good, and they’re great for you, too. Moms, dads and kids need to make sure they all get three servings of dairy each day.”

A second free item will help families understand the great nutrition delivered by flavored milk.  A flyer shaped like a milk bottle, called “Five Reasons Flavored Milk Matters,” outlines key flavored milk facts related to child nutrition. Flavored milk has been the subject of discussion across the country in recent months, and the handout helps outline the importance of flavored milk to kids’ health. The fact that children who drink flavored milk have better quality diets and meet more of their nutrient needs than non-milk drinkers is just one reason shared on the flyer.

The items will be distributed at State Fairs across Midwest Dairy’s 10-state territory.

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Midwest Dairy Association is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.






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Stacy Dohle

Sr. Communications Manager

Contact:
417.267.5039
sdohle@midwestdairy.com


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