Fair-goers Can Get a Virtual Souvenir of their Dairy Building Visit « Back

Dairy Fan Booth Lets Visitors Get their Picture Taken with Dairy Dignitaries; Register to Win Free Groceries for a Year, Get a School Visit from Princess Kay 

ST. PAUL (August 2011) – Fair-goers can remember their visit to the Dairy Building with a free, fun and virtual souvenir – a photo with Princess Kay, other dairy dignitaries, or fun cut-out displays. The photos will be uploaded to Facebook daily, where fans can tag themselves, and share their brush with royalty with their Facebook friends.

Visitors can also use the kiosks to become Facebook fans of Princess Kay of the Milky Way – without leaving the Dairy Building. This year, 12 people who “like” the page and answer the question of the day – posted on Facebook and in the Dairy Building – will receive a school visit from Princess Kay. And for the second year, visitors will also be able to try out Midwest Dairy Association’s popular Facebook app: Butter-fy Yourself, as well as enter an online contest to win a year’s supply of free groceries.

The Dairy Fan Booth, across from the butter-sculpting booth, will feature computer kiosks so visitors can:

• Log onto Facebook and become fans of Princess Kay and Midwest Dairy Association;
• “Like” Princess Kay’s Facebook page and answer the question of the day, and you might be named the Princess Kay Facebook Fan of the Day. Twelve Facebook fans will be chosen to receive a visit from Princess Kay to their favorite Minnesota grade school.
• Turn one of their favorite Facebook profile photos into a photo of one of six butter sculpture personalities, including Dairy Princess, Butter Hippie, Butter Cow, Butter Liberty, Butter Bouffant and Butter Up, using the new Butter-fy Yourself app; and
• Visit the Farmers Feed US website and register to win a year’s supply of free groceries.

Midwest Dairy Association is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.

MEDIA: For more information or to set up interviews, contact Bellmont Partners Public Relations at (952) 440-6161 or info@bellmontpartners.com.