Health Professional Outreach
Relationships within the health professional community help Midwest Dairy Council to share nutrition research and details about the wholesomeness of dairy products.
Foodservice Marketing
Midwest Dairy works in partnership with foodservice chains to develop and expand sales of dairy products and menu items containing dairy.
What We Do
Midwest Dairy Association’s programs are centered on three key objectives: Protect Dairy’s Nutrition Franchise, Enhance the Image of the Dairy Industry, and Be a Catalyst for Growth. Within each of these categories, many programs are carried out to help grow dairy demand and sales.
Dairy Makes Sense
Dairy Makes Sense is Midwest Dairy’s effort to help consumers understand the value of dairy products in their diet, and the value they represent regardless of retail price.
Innovation Center for U.S. Dairy
Dairy producers have joined with more than 180 companies and nearly 400 individuals across the industry to focus on five key initiatives: sustainability, health and wellness, consumer confidence, product development and information, and globalization.
Fuel Up to Play 60
Fuel Up to Play 60 is a youth-led program that empowers youth to take action in their school and for their own health.
People Behind the Product
More than ever, consumers want to understand where their food comes from and how it’s produced. Dairy producers are anxious to share the news about how they assure wholesome products while caring for the animals and the land they call home.
Midwest Dairy Foods Research Center
The Center has more than 20 faculty who offer expertise in cheese, whey, milk and dairy ingredient process, safety, flavor and nutrition of dairy products.