Midwest Dairy Association

April 2010 Highlights « Back

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At Midwest Dairy’s annual meeting in Chicago, each Division elected its leadership for the coming year. Missouri is unique, as we are divided between three Divisions: Kansas City, covering western Missouri and Kansas; Ozarks, covering southern Missouri, Arkansas and Oklahoma; and St. Louis with the eastern half of Missouri and southern Illinois.

Officers elected for the Ozarks Division included: John Howerton, Berryville, Ark. – chairman; Marilyn Calvin, Mt. Vernon, Mo. – vice chairman; Nathan Roth, Mt. Grove, Mo. – secretary, and Tim Crawley, Gravette, Ark. – treasurer. Retiring members from the Ozarks Division included Tom Blackwell, so a big thanks to Tom for his years of service and time to Midwest Dairy! We would like to welcome Norris Sloan representing DMCI to the board!

The Kansas City Division elected Byron Lehman, Newton, Kan. – chairman, Steve Strickler, Iola, Kan. - vice chairman, Kenneth Lenz, Bunceton, Mo. – secretary and Curtis Steenbock, Longford, Kan. – treasurer.

The St. Louis Division board re-elected Butch Pennewell, Monroe City, Mo. – chairman; David Ruppert, Nokomis, Ill. – vice chairman; Larry Frederick, Baring, Mo. – secretary; and Don Mackinson, Pontiac, Ill., Pennewell, Frederick and Mackinson were re-elected to the corporate board. Mackinson will serve on the ADA of the Midwest Board, which handles the non-checkoff assets such as the State Fair.

The “second phase” of Missouri Farmers Feed US is gearing up with an extensive program with the St. Louis Cardinals and left fielder Matt Holliday. Included is a retail campaign for June Dairy Month with Schnucks, a Cardinals Radio Network ad with Matt Holliday and Missouri farmers promoting a safe, wholesome food supply, tailgate parties at every Friday night home game, video of farm tours airing during the game and our famous dairy growth poster featuring Matt Holliday with a Refuel with Chocolate Milk message for schools and much more throughout the season. A big thank you to Donna Telle from Uniontown, Mo., for being our featured dairy farmer for this part of the campaign!

The 2010 Missouri FFA Convention included our sponsorship of the Dairy Production Proficiency Awards in both Placement and Entrepreneurship. Ryan Gettle from the Pleasant Hope FFA Chapter was the state winner in Entrepreneurship and Jacob Pierce from McDonald County FFA was second. Denten Wray with the Jamesport FFA Chapter was the state winner in Placement and Mark Mareth from Monett FFA was second. Once again, thank you to producer Donna Telle for presenting the awards and congratulations to all the winners and finalists for a job well done!

More than 2,300 kids and adults attended the Children’s Fair in St. Joseph to learn about agriculture. Midwest Dairy attended and brought along “Sophia” the life-size cow so attendees could have a chance to “milk” a cow and learn more about dairy producers and the nutritional value of dairy products. Consumers of all ages enjoyed the interaction and appreciated the information provided to them.

The National Agri-Marketing Awards ceremony was held in late April in Kansas City and Midwest Dairy’s “Dairy Makes Sense” campaign was awarded the Merit Award in the Internet Web Site – Educational Focus category. Midwest Dairy’s Ozarks Division “Put Some Cheese on It” campaign was awarded First Place in the Point of Purchase Materials category. It also won first in the Producer or Company Funded Advertising Directed to Consumers category. Plus, the “Put Some Cheese on It” won “ OVER-ALL BEST OF SHOW” for advertising! A great night for dairy, because not only did the “Put Some Cheese on It” campaign increase cheese sales by 4 percent, it also received some great recognition from our peers. Thank you to all of our dairy producers for your support of this fun and creative campaign!

Spring is here finally with some moisture and warmer temperatures. I know many of you are busy with field work and starting to think about other summer activities. I would like to once again welcome Alison Bos as our intern for the summer; she’ll join us May 17. Alison is a student at Missouri State, is a former dairy farm girl and will be helping out on many projects this summer. So if you happen to see her at an event, be sure to say hello! In the meantime, start thinking about those June Dairy Month activities and if we can help out in any way, please let me know!