Midwest Dairy Association

What's New in Iowa

Midwest Dairy Council and Land O’Lakes Award Six Iowa Schools with Pro Football, Cheese Prize Packages

Six Iowa schools are about to receive prize packages – ranging from a supply of cheese to a visit from a pro football alumni player – for their creative video submissions to the “Hero’s Cheesy Challenge Celebration.”

Iowa Students are Living Healthier Thanks to the Support of School Wellness Programs

Students across Iowa are learning the benefits of eating healthy and staying active, thanks in part to the nearly $39,000 in donations made last year to support Fuel Up to Play 60. Fuel Up to Play 60 is an in-school nutrition and physical activity program created in partnership with Midwest Dairy Council and the NFL, in collaboration with USDA that encourages students to eat healthy, be active for 60 minutes a day, and make positive, healthy changes in their schools and communities.

Ballard Community School District to Receive Funds for Wellness Program

An Iowa school district now has the resources to implement new nutrition and physical activity program initiatives, from providing more healthy eating options to helping students learn more about where their food comes from. The Ballard Community School District has been chosen to receive three grants totaling $9,750 to support its Fuel Up to Play 60 initiatives.

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Iowa Highlights

June 2012 Highlights

At Goodrell Middle School in Des Moines, 600 students and staff loaded buses earlier this month to visit a local dairy farm as part of their Fuel Up to Play 60 efforts. The student team decided to host taste-test events featuring local healthy foods by choosing a Farm to School Play. Students had been provided science, math and health materials to be integrated into the classroom curriculum ahead of time, and then learned about dairy breeds, feeds, identification and technology monitoring, mil

May 2012 Highlights

The Iowa Chapter of the American Academy of Pediatrics (AAP) joined Midwest Dairy Council and pledged its support to the guiding principles to help end childhood obesity within a generation, which includes empowering youth to take action to develop pathways to better fitness and nutrition for life. Part of that commitment includes support of the Fuel Up to Play 60 program.

April 2012 Highlights

Iowa Public Health Association (IPHA), a division of American Public Health Association, recently signed a certificate of support for Fuel Up to Play 60. IPHA's mission states "IPHA is the voice of public health in Iowa through advocacy, membership services and partnerships."

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Iowa Checkoff Highlights

2012 Iowa Checkoff Highlights

Highlights of dairy checkoff activities in the state and region Download PDF


Iowa Dairy Princess

The contest happens every August in Des Moines - on the night before the Iowa State Fair begins. Once chosen, winners help tell the public about the dedication dairy farm families have to producing wholesome products for consumers, and how committed those families are to responsible animal care and environmental stewardship.

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