April 2012 Highlights « BackPrintEmail Friend
Fuel Up to Play 60 in Arkansas
On March 5, Weiner High School in Weiner received its Fuel Up to Play 60 reward from Midwest Dairy for the “Back to School Back to Football” challenge. Buffalo Bills starting strong safety George Wilson, who played football at the University of Arkansas, visited the school. We were excited that three newspapers and one local TV station covered the event.
Midwest Dairy Health and Wellness program manager in Arkansas, Ashley Anderson, presented this month at the Arkansas Farm Bureau Women’s Conference. She informed more than 100 participants of the Midwest Dairy resources available to schools and communities including the Fuel Up to Play 60 program.
Ashley also is a regular participant in the Arkansas Coalition for Obesity Prevention Social Marketing and the Access to Healthy Foods subcommittee meetings. She was recently appointed co-chair of the Access to Healthy Foods committee, which will allow her to work closely with the leaders in the Arkansas obesity prevention efforts on increasing access to healthy foods including dairy.
Other Arkansas Updates
Midwest Dairy sponsored a booth at the Arkansas Dietetics Association Fun Run on March 10, using registered nurses at the booth to disseminate lactose intolerance information. Recipes, cheese and flavored milk information was also available, and Sophia the milking cow display was at the booth. We even got pictures of the First Lady of Arkansas Ginger Beebe and the Arkansas Dietetic Association president milking her! Chocolate milk donated from Turner (Coleman) dairy was provided for runners. The Dairy Makes Sense logo was placed on back of Fun Run shirts and Midwest Dairy was included in public relations for the event.
We were able to attend the 2012 Dairy Farmers of America Annual Meeting the week of March 19. It was a pleasure to visit with many of you and share various developments in the checkoff program.
Spring time is coming and that means school farm tours. Don’t forget to call the Midwest Dairy Producer Service Center at 877-360-FARM for all your material needs as well as great ideas to help make your promotion events a success.
Also, as we approach June Dairy Month you might be considering plans for an open house. This is an excellent opportunity to give back to your community and connect with your neighbors. Please contact me (816-873-0351 or email@example.com) to see how Midwest Dairy can help make your event successful.