Your national dairy checkoff has more information and special tools to help you communicate to consumers through online social media. The MyDairy program includes a password protected Web site and a monthly email. To learn more, sign up here.

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A Social Media Program for Dairy Advocates

myDairy Helps Dairy Producers Connect with Consumers Online
Are you a dairy producer, dairy expert or dairy farming enthusiast that spends time online? Your dairy checkoff investment has launched a program to encourage dairy enthusiasts to use Facebook, blogs, YouTube, and other social media tools to connect with consumers and build dairy’s positive image online.

The goal of the myDairy program is to develop a network of social media-savvy advocates who use peer-to-peer communication to tell the dairy industry’s story, reinforce and build its positive image, and counter inaccurate or uninformed online commentary about modern dairy farming practices. An online toolkit of social media and dairy resources has been developed to help advocates meet this goal. There are more than 1,300 myDairy advocates involved in the program that have already helped to build the dairy industry’s reputation online.

Why Social Media?
Nearly 60 percent of Americans under the age of 30 say they get most of their national and international news online. Social media has power in numbers:

• 133 million bloggers
• 5 billion photos on Flickr
• 500 million Facebook users
• 90 million LinkedIn users
• 24 hours of YouTube video uploaded every minute of everyday

What You Will Gain From Joining the Moooovement
Access to the password-protected myDairy toolkit that includes:

• Tips on how to use social media to share positive dairy experiences online
• How to set up and maintain a blog and other social media
• Consumer-tested dairy messages to use as you chat with the general public
• Information about emerging online services and trends
• Links to current dairy blogs and mainstream sites to monitor
• Tools to respond to online discussion and much more

Join the Moooovement!
Contact mydairy@rosedmi.com to join the myDairy program.