Annual Report
Get the latest Annual Report - 2011
Highlights in this report: Fuel Up to Play 60; Dairy Makes Sense; Producer Service Center; Expanding Dairy Sales in Schools; Research; Dairy Farm Mom Network; Innovation Center for U.S. Dairy; Crisis Preparedness; Foodservice Partnerships; Dairy Economist; Influencer Outreach; Exports; Financial Report.
Previous Reports
2010 Midwest Dairy Annual Report
Highlights in this report: Building Consumer Confidence; Relationships with Retailers; Your Producer Service Center; Extending Dairy's Onine Impact.
Download PDF
2009 Midwest Dairy Annual Report
Highlights in this report: The Best Ideas to Grow Dairy Consumption; Social Media; Product Innovation; Research Center; People Behind the Product; Developing a Retail Academy; Dairy's NFL Partnership; Foodservice Launches; Dairy Makes Sense; Fuel Up to Play 60.
Download PDF
2008 Midwest Dairy Annual Report
Highlights in this report: How the checkoff is addressing nutrition and wellness at school; What new dairy product innovations began in 2008; How many quick-serve restaurants now promote milk in more innovative ways; How your checkoff dollars were allocated.
Download PDF