Report Videos
The 2010 Annual Report includes videos that summarize your checkoff investment and your 2010 financial statement. Click the links below to download the videos.
Windows Media Video (.wmv), 35 MB
Windows Media Video (.wmv), 26 MB
Windows Media Video (.wmv), 27 MB
Extending Dairy's Online Impact
Windows Media Video (.wmv), 27 MB
Annual Report
Get the latest Annual Report - 2010
Highlights in this report: Building Consumer Confidence; Relationships with Retailers; Your Producer Service Center; Extending Dairy's Onine Impact.
Previous Reports
2009 Midwest Dairy Annual Report
Highlights in this report: The Best Ideas to Grow Dairy Consumption; Social Media; Product Innovation; Research Center; People Behind the Product; Developing a Retail Academy; Dairy's NFL Partnership; Foodservice Launches; Dairy Makes Sense; Fuel Up to Play 60.
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2008 Midwest Dairy Annual Report
Highlights in this report: How the checkoff is addressing nutrition and wellness at school; What new dairy product innovations began in 2008; How many quick-serve restaurants now promote milk in more innovative ways; How your checkoff dollars were allocated.
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2007 Midwest Dairy Annual Report
Highlights in this report: Our Chosen Path - Unmet Demand; Promoting Dairy Production Practices - Dairy Farmers SpeakOut!; Media Efforts - Showing Consumers the Way; Introducing Gridiron Milk; One Path to Health and Increased Dairy Sales; Ingredient Marketing; Leading Foodservice Down the Right Path.
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