Midwest Dairy Association

What's New in Arkansas

The NFL Alumni Association, Midwest Dairy Council and Lamar Elementary School Salute Arkansas’ 2012 Fuel Up to Play 60 Program Advisor of the Year! 

Michele Brown, Physical Education Teacher at Lamar Elementary School in Lamar, AR has been named Arkansas' Program Advisor of the Year! Arkansas is part of the Fuel Up to Play 60 Program, taking an active leadership role in encouraging students to get active, eat healthy and make a difference.

Arkansas Pledges Committment to Fuel Up to Play 60 Program

Today, Arkansas Governor Mike Beebe and First Lady Ginger Beebe pledged their support to the Fuel Up to Play 60 program, an in-school health and wellness program that encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity every day. The Governor and First Lady joined students from Weiner High School in Weiner, Ark., Arkansas dairy farmers and members of Midwest Dairy Council to sign the symbolic pledge.

Midwest Dairy Awards Ozarks Division Scholarships

Midwest Dairy Association has announced the six Ozarks Division winners of the Midwest Dairy Educational Award, a $500 scholarship for college expenses.


Arkansas Highlights

May 2013 Highlights

May 14h was a huge day for Fuel Up to Play 60, with the Rewards Training Camp for Arkansas, southwest Missouri and eastern Oklahoma students at the Jones Center in Springdale. Ten schools from the Ozarks region were selected to send students to this event based on their participation in the program. Training camp activities included a healthy breakfast tray relay race and a series of activity stations in which students participated in game day warm-up drills.

February 2013 Highlights

Kansas City Chiefs tight end Tony Moeaki has filmed seven videos to utilize in schools in support of Fuel Up to Play 60. The videos offer a fun way for the NFL player to encourage students to become engaged in the program in their schools. Much of the video content focuses on the importance of breakfast. Moeaki also wanted to send a video “thank you” to dairy producers for their support of Fuel Up to Play 60.

January 2013 Highlights

Midwest Dairy's Ashley Anderson conducted an interview on KATZ's Good Morning Arkansas to promote the Breakfast Blitz mentioned above. Ashley shared breakfast recipes from DairyMakesSense.com and explained the connection between a nutrient-rich breakfast and improved performance in school.

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Ron Grusenmeyer

Ron Grusenmeyer

Sr. Industry Relations Manager

Contact:
816.873.0351
rgrusenmeyer@midwestdairy.com


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Arkansas Checkoff Highlights

2012 Arkansas Checkoff Highlights

Highlights of promotion activity in Arkansas Download PDF